Modern Domestic is a fabric store located in Portland, Oregon. They sell a huge assortment of fabrics and sewing machines as well as teaching various classes to the public.
While working for Ideaville, I helped create a website for them that spoke to their target audience as well as offering easy to navigate content and ways to purchase fabrics and sewing machines.
Through competitor research, on-site research, mood boards and design sketches, I was able to develop a style for the website that was clean and minimal while also being unique.
Working together on a team we were able to create a new brand style and website that both the owners and customers enjoy.
Color & material
Modern Domestic’s color palette was designed by Dana Beaty while at Ideaville. She created a color palette that speaks to the core audience of the business.