Los Madres is a ficticious company I created in which I developed a business identify and invite for their grand opening. Using a 3D printer to produce a projected stamp for the monogram, I was able to create a wax seal for the invite which conveys a more intimate experience for the recipient.
High up in the hills of Puerto Rico comes my inspiration for Los Madres, a family-run coffee plantation. The crisp clean air flowing through the beautiful tropical landscape reflects the core values of Los Madres: Family – Tradition – Community. These three principles are what makes Los Madres such an exceptional brand of coffee.
Project
Company Branding & Invitation
Client
Los Madres
What I Did
Logo ideation, branding, print design
Color & material
The color palette for Los Madres is a combination of tones that convey a deep sense of color. The rich red color pairs well with tactile fabrics such as hemp and canvas, and the dark grey and black tones are easy to read on a wide variety of mediums.
Primary Color
#80111a
Accent Color
#34474d
Accent Color #2
#000000
Typography
Cardinal
