Rocket Pharma is a bringing hope and relief to patients with undertreated rare diseases through the development and commercialization of curative first-in-class gene-modified cell therapies.
Through research and development I was able to create a brand identity and website that was both corporate and modern.
Initially I started with market research. By researching competitive companies within the same field, I was able to gain a better understanding of who the client is and the type of world they operate in. Knowing their culture helped me create Rocket Pharma’s brand identity. Now, their company can sit among competitors knowing full well they belong there.
Color & material
Rocket Pharma’s color palette is revolved around a deep red color. To compliment it I chose two variations of gray to use for typography and other elements on the site. The red indicates a strong, bold sense of purpose which is what drives Rocket Pharma’s mission forward.
While the final brand of Rocket’s style-guide deviates slightly from this version, it was fun to create a more energetic and youthful draft during the research and design process.